The Downtown Austin Alliance is a partnership of downtown property owners, individuals, and businesses devoted to preserving and enhancing the value and vitality of downtown Austin.
Starting in 1987, Toy Joy launched with a goal: to host toys that were fun and exciting for everyone, and to keep their toys catering to locals, the people of Austin.
And the people of Austin do indeed love Toy Joy. It's as cherished as some of the childhood toys lining the shelves. The store has become part of Austin life. Whether you want to add color to your day when you're down or pick out your child's first toys, Toy Joy is the place to go.
Oh, and did we mention they've got ice cream!
Don’t make the mistake of thinking Toy Joy is just for kids, no --it’s actually a common date destination in Austin. How else can you find out what makes your date laugh?
Toy Joy is known for stocking toys you'll be hard-pressed to find anywhere else -- either because they're collectibles or made by local artisans. The store makes all of its profit in the last three months of the year during the holidays, but it still changes its toys to match every season. Its displays are as well-known as the toys themselves.
It wasn't always fun and laughter for the store though. Toy Joy has faced economic downturns before, resulting in former owners rapidly selling the store, or even going into bankruptcy. It last went bankrupt in 2014, despite the community doing its best to help. Shelly Meyer and Fred Schmidt bought the store and are keeping the spirit of Toy Joy alive. In 2017, they opened a candy store, Yummi Joy, that was born from Toy Joy's colorful character.
If you’ve got a few minutes to spare, why not spend it being a kid again? Only this time you don’t have to beg Mom for money or try to convince her the train set is "educational."
Cover photo credit: @toyjoyaustin via Instagram