Shinola Hotel

1400 Woodward Ave Detroit

A Dose of Detroit
Written By A Dose of Detroit

Trui Moerkerke is a Belgian journalist who moved to Ann Arbor, Michigan with her family in the Summer of 2016. She decided to make the most of the waiting-for-the work-permit-time. She is fascinated with Detroit and studied to become a tour guide. There is so much to see, so much to tell. As a journalist and former editor, Trui knows a thing or two about storytelling. Trui is still writing for Belgian magazines and newspapers and she founded A Dose of Detroit. She's ready to take you on a guided tour in this amazing city (in Dutch, French and English).

When Detroit based lifestyle brand Shinola collaborates with Bedrock, the real estate company that owns around 100 historic buildings in the city, the expectations are high. Shinola Hotel opened at the beginning of this year and immediately got a lot of press and raving reviews.

The word hotel may be an understatement. Shinola Hotel occupies a whole block on Woodward Avenue, Detroit's Main Street. There are 5 buildings, several restaurants, a wedding venue, shops, and 128 rooms.

The main hotel building is the old T.B. Rayl & Co, a sporting goods and hardware store with a distinctive red-tiled façade. The use of the red terra was quite unusual and innovative in 1915. Back then, the building drew a lot of attention and got a lot of praise. It was designed by Wirt Rowland, the architect who would go on to build many landmark skyscrapers in Detroit, with the Guardian building as his most famous.

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Staying in the Shinola hotel, having an Italian dinner in the hotel's San Morello restaurant or enjoying an after-work drink in the Evening Bar, it's like stepping into the effortlessly chic world of the leather goods and watches brand. The atmosphere is cozy and warm, with a touch of midcentury modern.

Should it be mentioned that the hotel is Instagram heaven? 😀

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