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Raising the banners, mustering the troops and storming the streets, Revolution Brewing is a name unlike any other in the world of craft beer. In 1995 a young man named Josh Deth got a job working at Golden Prairie Brewing. Josh slowly worked scrubbing tanks as a novice until he got a job as a cellarman and brewpub brewer at Goose Island, where he dreamt up the concept for Revolution Brewing. After a few failed attempts at opening a brewery, Revolution finally opened for business in 2010.
Today, Revolution Brewing is the largest independently owned brewery in Illinois and sells its iconic IPAs in seven states across America. There are a number of factors that have contributed to Revolution’s success; not the least of which is their brilliant branding tactics that have given rise to not only the noticeably artistic six packs that you can spot on the self of most Illinois grocery stores, but also Revolution’s own comic book series. Get an exclusive behind the scenes look below.
The League of Heroes is Revolution’s hoppy looking cohort of comic characters each each of whom has a corresponding IPA. The leader of the group is Anti-hero, which is also Revolution’s number one seller making up 45 percent of all Revolution’s beer sales.
Besides their artistic leanings and brilliant branding, Revolution is also bringing its one-of-a-kind style to Chicago charities. Recently, Revolution brought in 68 of their female employees to teach them how to brew their Spirit of Revolt Imperial IPA, they then threw two separate parties where all the proceeds from Spirit of Revolt went to Connections for Abused Women and their Children in Chicago. Revolution is involved with a number of charities throughout the year and have even gone so far as to instal beehives on their roof to help the bee population.
Artistic events, charity parties, devilishly charming branding and innovative beer are all details that have given rise to this new powerhouse in Chicago craft beer. Revolution Brewing is taking craft brewing in Chicago to an entirely new level.