Digital Storytelling and Visitor Analytics for City and Cultural Institutions
The vibrant, colorful face of the “Milwaukee Monster Mural” stares out at passing cars from the intersection at the corner of 1st Street and Pittsburgh Ave. Created in 2011 by Alex and Chris Couto, the Couto Brothers, this mural gives homage to indigenous masks from around the world. They decided to keep its meaning general and open-ended, to create a connection with a history of human culture instead of focusing on one tribe at the exclusion of all others. Their primary artistic purpose was to allow personal interpretation to guide the positive inspiration from the bright colors and patterns of circular shapes.
Alex and Chris Couto lived in Milwaukee for two years, and consider the mural a gift to the city. They were raised in both Brooklyn and Brazil and regularly travel the world together, painting kaleidoscopic images using brilliant colors and psychedelic patterns. Their social and historical themes, such as the Milwaukee Monster Mural, are also expressed through sculpture, fashion, and print. They also painted a mural in Los Angeles through the WeWork Mural Project.
If you are hungry after admiring the face and outstretched hands of the famous Milwaukee monster, stop at the Purple Door Ice Cream flagship store on Pittsburgh Ave and 2nd Street. Their twenty flavors of ice cream and sorbet will feel almost as eye-opening as the vivid and sparkling design of the Milwaukee Monster. The “dipping cabinets” will let you truly design your own work of ice cream art, before strolling down S 1st Street the confluence of the Milwaukee and the Menomonee Rivers. Cover photo credit: David Mark via Pixabay