Digital Storytelling and Visitor Analytics for City and Cultural Institutions
Austin is BBQ town, of that there is no debate. The fact that Micklethwait Craft Meats is considered some of the best meat in the city, is no small achievement. Located right next to world famous Franklin's BBQ would seem to cast a long shadow but Micklethwait is something of a local favorite. Let the tourists wait for it in the 5-hour line down the street, because the brisket at Micklethwait is every bit as good.
For of the great BBQ spots in Austin everything but the meat is an afterthought. This is not how Micklethwait does things, every item on the menu gets the utmost of attention. They are proud to offer up homemade bread, classic homemade sides like potato salad and cole slaw, as well as jalepeno cheese grits. They even make their own beans from homemade stock stewed with scraps and bones from the BBQ.
People in Austin tend to be snobs about brisket, after all the best brisket in the world is smoked here. At Micklethwait they differ slightly from the traditional black pepper and salt that make up the sole rub ingredients of many joints brisket. Their rub is made up of celery seed, onion powder, garlic, chili flake, chili powder, mustard powder, coriander, and mace. Micklethwait is a great combination of traditional central Texas smoking technique and a more modern and definitely Austin approach to food. The results are delicious.
Cover photo courtesy of rosslers_blue_cord_bbq via Instagram