Digital Storytelling and Visitor Analytics for City and Cultural Institutions
In a city built on Tex-Mex, Matt's Famous El Rancho is the undisputed king. Matt and Janie Martinez opened El Rancho in 1952 on East 1st Street in downtown Austin with no employees and seating for 40. Now the landmark South Lamar locations seats more than 500 and is always filled with happy locals. Matt's built their reputation on making everything from scratch, they still grind their corn tortillas in house. Their margaritas are still mixed with fresh squeezed lime juice. The more things change at Matt's Famous El Rancho, the more they stay the same.
Matt's Famous El Rancho's menu is a greatest hits list of classic Tex-Mex dishes. Fajitas, puffy tacos, queso, enchiladas, chili renenos, burritos, and carne guisada are all prepared and served like you are part of the Martinez family. Queso is an example of cultural and culinary fusion at its best and Matt's has the best in town. The queso at Matt's is molten liquid cheese mixed with picadillo, avocado, and pico de gallo and should probably just be named Austin's signature dish. So if you need a fresh margarita, some enchiladas and queso or just want to feel like your part of the family, swing by Matt's El Rancho and satiate your soul.
Cover photo courtesy of infatuationatx via Instagram.