Digital Storytelling and Visitor Analytics for City and Cultural Institutions
Plunge into the biggest box of LEGOs ever at the Arizona Mills' LEGOLAND Discovery Center. You'll spin through two LEGO rides, watch some 4D cinema, and more in this delightfully designed play center where all kids—big and small—will have a total blast.
The very first LEGO block was created and introduced in 1949 when a carpenter in Denmark, Ole Kirk Christiansen, expanded his toymaking efforts into plastic toys. The first block was the “Automatic Binding Brick” that was based on the self-locking blocks of Kiddicraft that had been around since 1939. The company motto “The best is never too good” was used by Christiansen to encourage the employees to craft only high-quality products, never skimping on material or workmanship. The first LEGOLAND opened up in Billund, Denmark in 1968, and was followed by several other locations around the globe, including others across Europe, Asia, and eventually the United States. The theme parks are both fun and educational, featuring a range of activities like going on the LEGO Factory Tour or a stroll through Miniland where kids will see a whole city in miniature.
If rides are your family's thing, you can blast at the gnarly trolls on the Kingdom Quest ride or power through Merlin's Apprentice Ride. Afterward, you can grab a tasty bite at the cafe, or explore the LEGO sculpture gardens and displays including the new Dino Explorer. You can play with giant Duplo blocks at the Duplo Farm, build and test LEGO racers, and, of course, visit the LEGO store to grab some new LEGO sets to bring home for you and the kids to keep the fun going.