The Times Square Alliance is proud to continue to work to improve and promote Times Square, so that it retains the creativity, energy and edge that have made it an icon for entertainment, culture and urban life for over a century.
On November 8, 2017, the Mayor's Office of Media and Entertainment (MOME) proclaimed the New York Marriott Marquis breezeway as "James M. Nederlander Alley" in honor of the late Broadway giant. The newly-named alley is marked by a commemorative street sign on 46th Street, steps from Broadway and within sight of several Nederlander theatres.
"Jimmy Nederlander had a profound impact on Broadway, Times Square, and New York City," said Media and Entertainment Commissioner Julie Menin. It's only fitting that the theater district has a thoroughfare commemorating the impresario who brought to it so many historic productions."
James M. Nederlander, who passed away at the age of 94 in 2016, built one of the largest privately-held live entertainment companies in the world. During a career that spanned 75 years, "Jimmy Sr." amassed a network of theatres in New York, Chicago, Los Angeles, and London. The company's nine Broadway theatres include the Brooks Atkinson, Gershwin, Lunt-Fontanne, Marquis, Minskoff, Nederlander, Neil Simon, Richard Rodgers, and the Palace. Nederlander produced over 100 Broadway musicals and plays, including "Annie," "Applause," "La Cage aux Folles," "Me and My Girl," "Nine," "Noises Off," "Peter Pan," "Sweet Charity," "The Will Rogers Follies," and "Woman of the Year." Of the three largest Broadway theater companies, The Nederlander Organization is the only one still run by the family that created it more than 100 years ago.
"Jimmy Nederlander had an extraordinary impact on Broadway and commercial theatre around the world. His passion and support for the art and the people who make it was legendary," said Charlotte St. Martin, President of the Broadway League. While important to Broadway's past success, his legacy also contributes to its future. He is one of the original founders of the National High School Musical Theatre Awards (aka the 'Jimmys',) which attract more than 80,000 kids around the country, develops future casts and staff for Broadway, and helps to build theater audiences among today's youth.