Digital Storytelling and Visitor Analytics for City and Cultural Institutions
Contracted by a local real estate company to brighten up a dull brick wall on the side of their business, Grand Rapids-based lettering artist and "all-around happy dude" Dave Battjes got to work. His first move: Covering the mustard yellow exterior with a bright pink, then lettering his message in an equally bright blue.
#Whoopsies. The owner of the building was not a fan of the bubblegum pink. Battjes had to start over. Beige it was!
The end result was this amazing mural. The positive message, playful design, and creative typography make it a favorite Instagram spot for those in the know. So follow your heart to 368 Diamond SE and snap away!
Cover photo credit: uptowner via Instagram.