Divvy Bikes

Daley Plaza Dearborn and Adams

Design Museum of Chicago
Written By Design Museum of Chicago

The Design Museum of Chicago strengthens design culture and builds community by facilitating the exchange of knowledge through dynamic experiences. Through exhibitions, public and private programs, digital media, and workshops the museum facilitates an open conversation about design across disciplines and borders.

This stop on our tour features the designer Nick Adam telling about his work for Chicago’s bike share program Divvy, which is only a few years young. Adam, along with his colleagues at the design firm Firebelly, worked on the team that developed Divvy’s graphic identity.

Divvy Time

Chicago’s bike share program, Divvy, came to be as a branding collaboration between the design firms Firebelly and IDEO, who shared responsibilities for its naming, logo, and brand strategy. We focused on the practical and utilitarian aspects of cycling to position bike sharing as a smart, active, and logical option for getting around the city. We appealed to the playfulness of riding to ease some of the fear around biking in the city.

In the design, we chose to honor Chicago's great city pride enticing to the down-to-earth and cosmopolitan traits of our city's citizenry through the color and the symbolic Chicago star. From the truly collaborative team, through the launch of the city-wide transit system, the opportunity to participate in the extensive and embedded program within our community was honor in of itself.

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Biking the Dearborn Corridor

Currently the city has more than 225 miles of protected lanes: those ranging from marked shared lanes, to buffer, and barrier protected lanes. Listen to Nathan Roseberry, a transportation engineer who worked on the project for the city, discuss the system, how it was implemented, and changes as this lane is brought into the Loop Link system.

Special thanks to Nick Adam, Nathan Roseberry and Firebelly.

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