Artsy Toys or Playful Art?

2780 N Lincoln Ave Chicagoundefined

A Second Look at the Second City/Artsy Toys or Playful Art?
Choose Chicago
Written By Choose Chicago

Choose Chicago® is the official destination marketing organization for Chicago, Illinois. When you’re in Chicago, you’re home. With the countless experiences there are to have here, you're absolutely welcome to do any and all of them.

Swing on by 2780 N Lincoln Street and you might just fall down the rabbit hole. This corner store has the look of a warehouse for iRobots. The walls are a futuristic white, but everything else in the store is a day-glo rainbow of color. This designer toy store is filled to the brim with a legion of characters and scenes like you could never imagine. Everything from psychedelic rabbits to vegetable plush pillows will pop out at you like a sore thumb with a bunch of his thumb buddies.    

Established in 2004, Rotofugi brands itself as half a toy store and half an art gallery and the building reflects that. While half the store is filled with shelves dominated by sneering turtles with anime eyes and talking pickle men, the other half is open floor dotted with the occasional couch and chair. On the walls of the store are incredible murals filled with such an assortment of characters that it dwarfs Game of Thrones. 

Rotofugi is owned and operated by husband and wife duo Kirby and Whitney Kerr and the couple have won a list of awards for their wacky shop. Travel + Leisure named it one of the World's Greatest Toy Stores!

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A Second Look at the Second City

Artsy Toys or Playful Art?

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