Crafting Your Experience

New YorkArt
Times Square Alliance

Signs at the World's Crossroads

If an alien were to one day land his UFO on earth and started asking around for directions, the best place to send him might be the crossroads for all contemporary western culture - Times Square. Walking through this cacophonous mass market one finds themselves directed on a journey through American advertising, marketing, business and culture by the massive and instantly recognizable signs that tower over the square.

  • 1.

    The Times Square Subway

    The Times Square Subway

    The theatrically lit subway entrance in Times Square

  • 2.

    One Times Square

    One Times Square

    The gleaming and glowing heart of Times Square.

  • 3.

    Brooks Atkinson Theatre

    Brooks Atkinson Theatre

    Center for the stories of Times Square

  • 4.

    The Art of Coca-Cola

    The Art of Coca-Cola

    The enormous kinetic Coke sculpture and the history of Coke signs in Times Square.

  • 5.

    Manhattan Mickey D's

    Manhattan Mickey D's

    The fanciest McDonald's in America

  • 6.

    Times Square's Sweetest

    Times Square's Sweetest

    Hershey's Chocolate World- the sweetest sign in Times Square.

  • 7.

    3 Times Square: Thomson Reuters

    3 Times Square: Thomson Reuters

    The brilliant billboards that dominate Times Square

  • 8.

    ABC News Ticker

    ABC News Ticker

    The iconic source of news above Times Square Studios.

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